So, you want to start a blog for your nonprofit organization? That’s great! A nonprofit blog is a powerful resource for organizations to use. You can relay important client information, exciting organizational updates, or share best practices with others in the space. Blogs are another tool to connect with the people you serve and show the impact your nonprofit has on the community. While your blog’s focus can be anything, there is some strategy that goes into creating one.
It’s important to be able to easily share your organization’s message with a simple link, and a nonprofit blog is a great place to start. It’s particularly helpful if you are trying to get more people to visit your website. Instead of just sharing news or updates within social media updates (Twitter/Facebook) that your community may miss, your blog can help you START that conversation across the web, while bring your community, funders, and clients together on your organization’s website. When combined with social media, blogging can be a huge boost to your nonprofit’s web presence.
A nonprofit blog can also help people find out more about your organization or find other ways to stay connected to you. If someone sees an interesting post from you on Twitter and clicks through to the blog, they may decided to subscribe or get involved! From here they can follow the link to “like” you on Facebook and learn about your organization there too – there’s so much engagement opportunity to be had!
A nonprofit blog can be a place for your community to come together digitally. You can have entire conversations and they all can be spurred from your nonprofit blog. Open your organization to the world by allowing comments and dialogue. You can get insight into what your constituents are thinking about your organization in real time!
Whether you are asking for feedback or for your audience to share stories, providing a place for your community to share their stories and their experiences with you shows your interest in the community. Don’t be afraid of getting bad feedback – especially not to the point to where you opt to not have a blog. Most of the time, if someone has something bad to say, take it as constructive criticism or respond in a nice way to negate the negativity.
How to start your nonprofit blog
Starting a blog may seem easy, but planning and executing it can be a little daunting. Here are a couple of tips for you to use when you’re ready to start a blog for your nonprofit.
1. Plan your route
If you don’t know where you want to go, then how will you know when you get there? The same goes for creating a blog. What do you want to get out of this experience? Sit down with key players in your nonprofit and get their feedback about what they want from the blog. Then, write out a comprehensive plan for it. You’ll be surprised about how much more easily the next two steps go.
Before you begin, decide where you want to host your blog as well. Most people host it on their website with a content management system such as WordPress or Drupal, but there are also other options. Medium, Blogger, & Ghost are also good platforms to use for a blog.
2. Create good content
Content means a lot of things to different people, but essentially it’s information your community would want. It seems easy to make, but the content you put out in the world can really affect the image your organization has. While you’re planning your blog, take a moment to plan out your content and the voice you reflected in your writing. Then, once you’re ready to actually start writing, invest some time into the development of that content. Write solid, gripping blogs about your mission and community – let your readers want more of your voice. You blog will inevitably grow it you have content your audience wants. In the nonprofit space, people love seeing the impact you have! Share videos, photos, and stories of your organization in action, as well as important events and resources!
3. Be consistently inconsistent
It’s a weird directive, but trust us on this. Don’t just write about the same thing over and over again. Mix up the types of content you publish. You can share a news article one day and then the next day you can share a post about an event you’re having. It doesn’t matter what you write about, but make sure that you keep it fresh! That being said, get on a schedule of publishing. If people know to expect blogs from your organization, they’re more likely to come back each week!
Writing a blog for your organization can be an invaluable experience for your operations. It gets your community involved and gets your voice out there. It also lets you collaborate with people and get feedback on your organization, which can only make you better. Your voice and influence matter, so your organization’s blog can be a tool for you to shout your message out loud. Happy blogging!
For our next tip blog, we’ll focus on things to make your nonprofit content stand out – with some new templates included! Check out our Nonprofit Template Kit in the meantime!