Using either storytelling or data to display your nonprofit’s outcomes is great – but not using both means you’re missing an opportunity in your fundraising! Using one or the other can alienate donors that process information differently than you’re conveying it. The best way to yield maximum fundraising results is to use both, in some sort of combination, to accurately and display your impact. This way you can tell those inspiring stories AND also back them up with hard facts.
Let’s back up. Why are storytelling and data in tandem so important and how can your nonprofit get better at it? read more