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Understanding the Success of the ALS Ice Bucket Challenge

More than likely you have heard of the “Ice Bucket Challenge” by now. The general structure is you take the challenge by dumping a bucket of ice water on your head—and then nominate 3 friends to also take the challenge and/or make a donation to support ALS research. They then challenge three more of their friends, and before you know it, the ALS …

Planning Your Nonprofit’s Social Media Strategy

According to PewResearch, 73% of online adults are using some type of social networking platform. This is not very surprising considering the number of social networks springing up each year. Whether you’re a small organization with a staff of 10 or less, or a large nationally recognized organization, it’s important to have a social media strategy …

The Importance of a SWOT Analysis for your Nonprofit

With origins dating back to the 1950’s, the SWOT analysis was developed as a method for evaluating a company or organization’s internal strengths and weaknesses against their external opportunities and threats; hence the acronym SWOT which stands for Strengths, Weaknesses, Opportunities and Threats. A lot of you may be asking, what is a SWOT analysis …

How to Perform a Nonprofit Needs Assessment

By definition, nonprofits aren’t trying to earn a profit, but they are still a business and should follow certain standard business procedures in order to operate successfully. When businesses launch a new product, they do a needs assessment to determine if there is a real demand for their product – if there is no demand, they will lose money. Before …

Off the Beaten Path Grants Round-Up

Searching for grant opportunities is no easy task. With the limited time and resources, most nonprofits appreciate “a little help from their friends” in identifying new and unique funding prospects. In this month’s edition of our Grants Roundup series we’ve handpicked a couple of easy-to-apply for grants that will provide your organization with …