Long gone are the days where your nonprofit is guessing or estimating how well its doing. Every nonprofit needs to establish a process of calculating and measuring its success, if they haven’t done so already. But let’s take a closer look at success—what does that really entail? Success varies from one nonprofit to the other; every nonprofit has different goals, different needs, different wants—whether if it’s an increase in fundraising revenue, increased donor retention rates, more major gifts, more online engagement. It’s up to the nonprofit leadership team to establish its goals.
In order to do so, every nonprofits need to establish what goals and strategies will help them toward their end goal—optimal world change! Once they’ve established that, it’s critical they measure and track their performance with different kinds of nonprofit metrics.
Every campaign and initiative your nonprofit spearheads should be measured and tracked through its lifecycle. Through the measuring and tracking, your nonprofit will gain insights into each campaign’s performance—what methods are working and what methods aren’t. These nonprofit metrics for your campaign’s performance can be measured through a data management software, but the type of software your nonprofit will need to invest in will depend on which metrics it wants to track. There are a plethora of available metrics to track and software to use track them. As an example, let’s take a look at case and data management software.
With case and data management technology, organizations are able to track the pertinent nonprofit metrics and create reports on how they are delivering on their missions. Case and data management software can do the following:
- Measure very program, effort, dollar and hour.
- Prove that the nonprofit is making an impact on their constituents’ lives for continuous funding and donation support.
- Manage data and records in a secure and compliant way.
- Easily customize, view and share reports.
- Track data and automate processes around day-to-day operations.
The opportunities that case and data management offer are endless. This software enables your nonprofit to take a closer look at the numbers, and these numbers are a surefire way to show you how much impact your nonprofit is making. If the numbers aren’t converting to what your nonprofit’s original goal, then it’s time to sit down with your team, analyze the data and brainstorm how to evolve the areas that aren’t performing well. And this can easily be done by creating monthly (maybe weekly) progress reports. These reports can be customized to each team (development, fundraising, finance, etc.), and the information in these reports is information that you can share with your constituents and funders to show your nonprofit’s impact.
Keep a close eye on your metrics. By closely following your nonprofit metrics, it can be proactive when things go awry by taking the steps it needs to avoid disruptions in its progress. Metrics are a key driver for keeping your nonprofit in check and ensuring that it is doing all it can to create the most impact in the world.