To help you create more impact this year, we’re kicking off a series to help you start things off right! Over the next few weeks, we’ll be diving into everything from how to maximize your impact with nonprofit technology to how you can display your data to get 100% buy-in. In the first post of our “New Year, More Impact” series, let’s take a look at how you can craft your organization’s impact story.
Stories are powerful tools to use when proving your impact to funders and your community. As you start off the new year, create a story that demonstrates how you change lives for the better every single day. With a story that lays out all the good your organization does, you can easily show your impact, which can lead to more funding and more resource to deliver services for the people you serve.
Don’t worry! Follow the below steps to help you tell your story and prepare for the year ahead!
Before you start writing your story, you need to evaluate its elements – your organization. It’s crucial to look at yourself before you start your story. Make sure you are:
Describe the setting your nonprofit is going into this year. 2019 was filled with a lot of change in the nonprofit sector. Talk about the challenges your organization has had to or will have to overcome in light of the changes in public policy or funding requirements that have surfaced.
In your nonprofit’s impact story, your characters are your nonprofit and its clients. Make sure to highlight what your nonprofit’s mission is, how you make a difference in your community, and how you achieve lasting impact with your clients. Here are some free resources to help you introduce your nonprofit in a variety of different ways.
This is the last step to creating your powerful story. The hard part’s over – now it’s time for you to frame it in a way that shows your impact. Your story should highlight your outcomes, the resulting impact you created, and the data behind the two.
Stay tuned for the rest of the series! We’re excited to share over the next few weeks how you can make the most out of 2020 and create more impact.
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