Using either storytelling or data to display your nonprofit’s outcomes is great – but not using both means you’re missing an opportunity in your fundraising! Using one or the other can alienate donors that process information differently than you’re conveying it. The best way to yield maximum fundraising results is to use both, in some sort of combination, to accurately and display your impact. This way you can tell those inspiring stories AND also back them up with hard facts.
Let’s back up. Why are storytelling and data in tandem so important and how can your nonprofit get better at it? read more
Reporting on your mission is essential when trying to understand the outcomes of your efforts and telling that story to funders. Of course, as a nonprofit, you’re focused on serving individuals and their communities – not reporting. However, reporting plays a key role in proving your impact. Even though reporting is crucial for your organization, it doesn’t have to be complicated. read more
As a nonprofit, you want to be focused on delivering mission to your constituents, not on reporting. However, reporting on the work you do is critical for understanding the outcomes of your efforts, as well as for telling the story of those outcomes to funders. read more