What do you want your nonprofit organization to accomplish in 2018? Are you trying to ramp up production, better prove your impact, or simply keep the doors open? No matter what you’re trying to achieve with your mission, you’ll need to convey your goals in a clear, concise way. And what better way to lay out those points than with an impactful nonprofit story? We know that creating a story may seem a little unorthodox, but stories are powerful tools that will help you gain more support for your mission.
Stories are meant to show how and why lives change. Your organization changes people’s lives for the better each and every day. You can easily take your mission experience and translate it into a story that explains how you help to transform lives. With a story that lays out all the good your organization does, you can clearly show your impact, which can lead to more funding and better resources for delivering services to the people you serve.
Once you’ve decided to start writing a nonprofit story, it might be hard to know where and when to start. Follow the simple steps below and you’ll be ready to write that amazing story today!
Conduct Research on Your Topic
Before you start writing your story, you need to evaluate its elements – your nonprofit. What is your nonprofit doing that is working? What can you do differently to help more people or show more impact? Have you defined your mission? It’s crucial to take a hard look at your organization’s history before you begin to write your story. Knowing the organization’s strengths and weaknesses will only enhance your impact story. With this knowledge, you will be able to show where your nonprofit’s year started and where it intends to go during the year ahead.
Set the Scene of Your Nonprofit Story
Once you’ve done your research, it’s time to talk about where your nonprofit is located and what your community is like. Paint a picture of the people you serve with historical details of your community. It’s also important to describe the setting your nonprofit is going into this year. 2017 was filled with a lot of change for the nonprofit sector in the United States and it’s important to inform your audience of how you may have been affected. Explain the hurdles your organization has faced in 2017 and any potential future challenges it will have to overcome. Those challenges won’t stop you though! After setting the scene, you’re all set up to share how your nonprofit intends to overcome these obstacles throughout the new year.
Introduce Your Characters
In your nonprofit’s impact story, your characters are your nonprofit and its clients. This should be the easiest thing for you to do when you’re putting together your story. You should be very acquainted with your operations, your team members, and the clients you work with every day.
Be sure to re-emphasize your nonprofit’s mission, how you make a difference in your community, and how you achieve lasting impact with your clients. Don’t be afraid to talk about the people working in and with your organization! And, above all else, include your clients’ stories, struggles, and successes. After all, they are the reason your nonprofit is out there making a difference every day!
Frame Your Narrative
This is the last step to creating your powerful, nonprofit story. And good news – the hard part’s over. Now, it’s time for you to frame all the details in a way that shows your nonprofit’s impact on the community. Your story should highlight your organization’s outcomes, the resulting impact created, and the data proving the two. It should highlight the goals you set for the year and how you aim to achieve them. Finally, you can conclude with a thrilling narrative about conquering challenges to transform the lives of the people in your community.
We know that this can be a daunting process, so we want to help. Download our newest guide, the 2018 Nonprofit Prep Kit, to get started on your story. This kit includes tons of some of our best resources to help you make 2018 your best year yet!