Author Archives: Steph Adriaenssens

Posts by: Steph Adriaenssens

Generational Giving: Improving Donor Engagement and Fundraising – Part II

PART II: DONOR ENGAGEMENT ACROSS EVERY GENERATION Donor engagement and fundraising for nonprofits used to be a standard process with expected outcomes. For example, an organization would host their annual gala or event and collect donations, much of the time from the same people. Subsequently, the nonprofit would send thank you notes and, as expected, …

Generational Giving: Improving Donor Engagement and Fundraising – Part I

PART I: BREAKING DOWN GENERATIONAL GIVING What’s the best way to steward millennials? What motivates a baby boomer to make a contribution to a nonprofit? Who exactly is a Gen Xer? Answering these questions gives nonprofits a deeper understanding of generational giving patterns. With this knowledge, nonprofits and their development teams can tailor …

#GivingTuesday: How To Use Technology to Improve Success

#GivingTuesday has become a global movement and a cornerstone of the holiday season. Fueled by the power of technology, social media, and community collaboration, the international day of giving has grown over the past seven years. In 2017, nonprofits brought in approximately $274 million in donations, a 500 percent spike in online giving since #GivingTuesday’s …

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