The Latin American Youth Center (LAYC) is a network of youth centers, schools, and social enterprises that provide health and wellness services, educational support, workplace readiness training and counseling, and classes in Art, Advocacy, and Culture. LAYC annually serves more than 2,500 Latino, African American, and other individuals, about half of whom are 15-20 years old, in the Washington-Baltimore metropolitan area. ETO Motivations LAYC needed to collect a common set of demographic data across more than 40 discrete programs. Additionally, the organization needed to track outcome data related to classes provided, classes attended, and more, which were collected through various formats including assessments, rubrics, and case notes. Finally, LAYC needed to be able to export large chunks of data for analysis in other programs, analyze data through standard reports, and create custom reports for fundraising/development and other purposes. Success Hurdles LAYC’s top concerns were (a) the time required to articulate outcomes measurement criteria on 40 programs, (b) staff understanding of and support for the value of data collection, and (c) the logistics of training some 100 staff members on the effective use of the ETO Software®. Lessons and Achievements Using the need to articulate measurement criteria as a forcing event, LAYC began cultivating a broader culture of evaluation for the organization. Staff began thinking in terms of how to better serve clients and how to better motivate supporters. By shifting staff focus to improving outcomes, team members were better able to embrace outcomes measurement and the related value of data collection. With this cultural change completed, time requirements were effectively reduced. To manage training logistics, LAYC divided classes into four levels: software introduction (which included demographic tracking and reporting), attendance tracking and reporting, success tracking and reporting, and specialized instruction (based on a variety of organizational roles and responsibilities). This allowed for 100 staff members to be fully training within a six-month period. After two years under the outcomes-based paradigm, LAYC can effortlessly generate detailed demographic statistics. Most of LAYC programs now track pre- and post-test results for instructional programs, and report card grades for educational programs. LAYC also now uses demographic information to optimize services and plan expansion and future program design. It has also leveraged its outcomes-based capabilities to secure significantly increased funding for the organization.