We can’t say enough about measurement and outcomes. So it’s always nice to see when other people recognize the importance of these points as well. In a recent entry for Huff Post, Dennis Whittle takes a page from Paul Brest’s most recent Hewlett Foundation President's Letter and highlights the importance of providing the necessary data so that donors can make important and informed decisions when it comes to giving – because as the numbers stand now, things aren’t looking good. Last year Americans gave away almost $300 billion, and yet only about 6 percent of nonprofits in the US attracted four-fifths of those resources. Scary. Whittle credits this to the fact that big organizations are able to get bigger based on their marketing and branding rather than on their results. So let’s start the ETOlution. More data = more donors = better services.

Tags: Measurement, Outcomes, Hewlett Foundation, Data, Nonprofits, ETOlution