Mo Rocca isn't known for his serious side, but this interview with MSNBC taps into it. As part of its ongoing look at celebrity charitable giving, MSNBC interviews Mo on his association with the Inner-City Scholarship Fund. While the Chronicle of Philanthropy might rightly encourage us to look critically at celebrity advocacy, Mo's concentration on the tangible outcomes of the ICSF is compelling. As he outlines it, the program has clear goals -- and obvious measurement points. And, this tangibility is part of what drew him there in the first place. 

Tags: Mo Rocca, Celebrity Advocacy, Inner-City Scholarship Fund, Philanthropy